Marketing Plan Steps

Business today does not happen based on chance. In fact, due to how insanely competitive businesses are these days, most start-ups don’t make it past their first year. For these and many more reasons, every business should have a solid business plan. A marketing plan includes numbers, facts and objectives, but it is not primarily numerical; it is strategic. It is your plan of action – what you will sell, to whom you will sell it and how often, at what price, and how you handle distribution.

1. Define Your Product Or Service

Moreover, define how you will differentiate yourself from the competition that is currently out there. The more clearly and succinctly you describe your product in your marketing plan, the better you will communicate with your target customer. Markets and products have become extremely fragmented. There are hundreds of special interest magazines, for example, each targeted to a very specific market segment. It’s the same with restaurants, cars and retail clothing stores, just to name a few industries. Positioning your product competitively requires an understanding of this fragmented market. Not only must you be able to describe your product, but you must also be able to describe your competitor’s product and show why yours is better.

2. Branding Also, Product Positioning

Of course, the success of products is not defined solely by their merits. Take for example Nike. Most people, when asked, have absolutely no idea what separates a Converse shoe from a Nike shoe. The answer is nothing at all, except an expensive brand name and a really expensive photo shoot with a famous basketball player.

Of course, even if you have a product with all the features people are looking for, and a great brand name behind it, no one will buy it if the price is too high. Similarly, your method of distribution, most commonly determined by where you locate your physical store (if you have a physical storefront model to your business) is critical. Many consumers will not bother with you if it takes them too long to drive to. For example, people don’t mind paying more money for less food in the name of convenience – hence the fast food industry is formed.

3. What Is Your Target Market?

The final step is to define a profile of your target customers. You should be able to describe your customers in terms of demographics – age, sex, family composition, earnings and geographical location – as well as lifestyle. Ask the following – Are my customers conservative or innovative? Leaders or followers? Timid or aggressive? Traditional or modern? Introverted or extroverted? How often do they purchase what I offer? How much of it at a time? Are there peak buying periods or times of the year when people will not buy my product or service?

4. Education Strategy

You cannot rely upon word of mouth to get all your customers in the door. While this might work for existing users of a particular industry, you will also want to appeal to people that are band new to your product or service. Even if you don’t make a sale, make sure that your customers clearly understand the benefits of your product or service, and its benefits. This includes everything from how you package and brand your products to your PR department and advertising.

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Marketing Consulting Companies

This form of paper seems just as good (or better) than common non-recycled papers, and there is tiny distinction in value.

You need to also print your resources utilizing eco-friendly soy inks, which have replaced petroleum-centered inks at green printing organizations. Petroleum inks release volatile organic compounds, or VOCs, into the atmosphere although soy inks release far less VOCs in the course of the drying practice.

Make certain your favorite green printing corporation similarly follows eco-friendly small business practices these as recycling and when you print direct mail promoting items have your printer mail them out for you to prevent the value and carbon emissions connected with a middleman shipping company.

Action 2: Tell your buyers that you’ve gone green

There’s no shame in letting your valued clients know that you not only worth their home business, but you also price their welfare and have taken measures to go green with your printing. Incorporate a green or eco-friendly logo and explanation of your company’s dedication to heading green and generating accountable business decisions.

You can also check your other suppliers and distributors to see what their green practices are, given that a organization definitely committed to doing green business will want to make certain its partners similarly share the very same dedication.

Stage three: Get free PR for your green efforts

Grow to be the nearby or industry skilled on heading green with your compact home business (you can do this by unofficial proclamation – definitely!) and then use your knowledge to publish a no cost column for your nearby newspaper or market trade magazine. The composing will only get a very few minutes every last week or month, but the PR appeal of your third-celebration acknowledged knowledge will be worth a smaller lot of money.

You can also attempt resourceful activities such as difficult other enterprises to go green, awarding staff members for their private green routines at dwelling, and hosting an occasion in which any one can carry in a non-green merchandise and have it changed with a green merchandise (a dusting answer, for illustration). The intention is not essentially direct sales from your celebration, but over-all publicity that more than time will make you the go-to business for your solution or support because folks are purchasing primarily based on your eco-pleasant efforts.

So, to recap: you get premium excellent, you get to conserve funds, you get to generate the respect of your consumers, and you get free of charge PR… altogether, you know this will lead to far more revenue. What are you waiting for? It all starts with going green with your little business advertising printing!

If promoting and promotion are executed however televisions, radios, and several print media by major businesses, then little company can use a different channel. It is hard to compete with these great enterprises given that they have enough funds to preserve these advertising channels. Ask a tiny company promotion consulting business about what you can do to enable strengthen your present enterprise condition.

It is all about generating by yourself present in the net. These media resources can aid generate targeted visitors to your main site. Tiny small business promotion consulting corporations ought to be ready to give you good recommendations and facts to use these platforms appropriately.

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Helping Small Businesses

When you work as a consultant, one of your greatest goals will be to make sure that the businesses you are helping are truly put in a position to succeed – both while you are with them, and aftter you have left them; after all, the life of a consultant can be difficult (trying to always pick up new jobs and make as much money as you would like to make), but when you are able to truly help the businesses that hire you, your life will become a whole lot easier, as these businesses will be sure to tell others about your work, and you will continue gaining more jobs and making more money as a result!

The first thing you will need to do, in order to put a business in a position to succeed, is improve the internal infrastructure at all levels of this business; when you are able to look closely at the internal infrastrucutre and strengthen it to a point where it can continue to thrive in your absence, you will put the business in question in an excellent position.

Another thing that will help quite a bit (one that sounds simple on the surface, but can take a lot of work, and may require an innovative approach) is figuring out a way to create passion among employees at all levels. When employees at all levels of a business are passionate about working their hardest and doing their best to move that business forward, the results that will come from this are sure to be impressive – to both the business for which you are doing the work, and to other businesses that are paying attention.

And finally, the biggest key of all to making sure a business will continue to thrive after you have left them: you need to put quality management methods into place. When you do this, you will enable the managers to keep up with the work you have done, and to keep this business at the level you have helped it to reach.

This is not to say, of course, that “knowing these things are important for bringing your consulting to the next level” will be the same thing as “knowing how to do these things” – but one thing you should take into consideration, as a consultant, is taking the steps to become black belt certified in Lead Manufacturing or Six Sigma (or better yet, become black belt certified in the fusion of the two, Lead Six Sigma); when you become certified in these areas, you will not only learn what you must do to help each business you are hired by to reach each of these goals, but you will also have the certification behind your name that makes businesses want to hire you – putting you in a position where you can truly help businesses, and can have more offers for work than you even have time to take on!

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How To Market A Small Business Online

Do you have a business out from your home and there are so many details that you need to keep in mind then you might be looking up for all the information to get hold to have a business at home. One of the most essential things to run a business is to know from where to get a business credit card to use for everything related to your business.

There are so many reasons because of which people fail to own and run a business at home and the most important reason is poor management of funds. Many people do not invest into a business credit card when they begin it all and that is really very dangerous.

A business credit card allows the home based business owner to have the freedom to keep their personal finances and business finances separate. This is quite important throughout the year and more obviously when it comes to tax also. Keeping the two accounts separate is very good in the long run.

There are different ways to apply for a business credit card but you should speak up with a business consultant before you make a choice on a card. There are many business card offers all around and it makes really difficult for one to know what is up and what is down from all the offers available. So you can meet with a business consultant or even talk to a friend who has a business and is business savvy.

Therefore, you should always look for ways to separate your business even when it is done from your home otherwise it would be very difficult for you to make use of a business card. Apply for one and see what is the difference and what all success do you achieve in your business.

Business Development Plans

According to the market researchers, US federal government is the largest buyer of quality goods and services. So, the business companies, irrespective of their size and domain can have lucrative prospect to the federal market. Recognizing this opportunity people are increasingly coming into business in the United States. Now, as the economy is in flux, US Government is looking forward to improve the standard of small business companies and so have declared a number of business certification plans.

SBA, the Small Business Administration provides support to the small businesses especially those are owned and operated by the minority group of individuals with an objective to uplift their social standard and also to strengthen the country’s economical structure. 8A Certificationis one most popular business development program of SBA and here we will talk about the basic nature of this program.

So, how to get started with the 8 A Certification program! For the qualified business companies 8A program offers a wide ranging support that includes management counseling, developmental analysis and advanced technical assistance in order to support the growth of that firm. With acquisition of federal prhyme contracts an 8a small business company gets entr?e to the most competitive federal marketplace.

However, the eligibility criteria for this minority business certification are stringent and the process is pretty time consuming. So, it is wise to get some knowledge about the program to know if that actually worth the time and effort. Free counseling is available in SBA. One can also consult the professional business consultant to get the certification details. 8A Certification is not the only small business development program if the US Federal Government. It is therefore essential to determine which type of program will best support your business.

The basic requirements of these minority certification programs are almost similar. To the very first place the company applying for the certification has to be a small business entity as per SBA standard. In addition, the applicant must have been into the business for more than two years which helps the certification authority to determine its management principles and business standard. The current financial statement of the company will also be required at the time of application. The financial statement must include the bank statements, income tax returns, balance sheet and the recent cash flow statements. Several other financial documentations may be required for different programs.

In 8A Certification program the business companies must be owned and operated by the socially or economically disadvantages individuals and also offer the product or services relevant to the purchasing needs of federal agencies. Sometimes, even after being 8A Certified, the small business companies fail to win a federal contract. Here you must keep the fact in mind that you are not alone under this certification and so the potential is needed to beat your competitors. Being a small start up company you might find it difficult to follow the certification formalities and so the business consultants are there at your service. You can hire them not only to get certified but also to win a prospective federal contract.

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Small Loans For Small Businesses

Business loans are available in many different forms to suit the needs of a variety of customers. Unsecured and secured loans are common as are fixed rate and variable rate of interest loans. Fundamentally a secured loan is secured against a physical asset; most likely a house or piece of property that can be requisitioned by the lender should payments on the loan cease.

Naturally unsecured loans are not secured to a piece of property although as a result of their freer nature usually carry a higher rate of interest as the risk is higher for the bank. Understandably, business owners should undertake a large amount of research before taking loans as the incorrect choice can be detrhymental to business development.

When looking at business loans it is always advisable to take a look at the loan rates and assess whether negotiation will be a possibility. In the majority of cases the borrower will be able to find a common ground between themselves and the lender of what the rate of interest should be and the term that the loan should be paid back. In an ideal world the term of the loan should not be too expansive and should really cover the lifespan of the asset. It is ill advisable to have a monthly repayment over your business for too long.

It is worth remembering that once business loans have been taken it is not essential for the borrowing period to remain the same over the entire loan term. Some lenders will give borrowers the option to change the details of their loan and even the repayment schedule during the term. Typically at some point during the borrowing period the lender will offer a renegotiation to the lender in order for them to change aspects of their loan.

Choosing the right option amongst the myriad of business loans out there can be difficult. The following information is concerned with the variety of loans available and how borrowers can find the most suitable option.

Lines of credit are often used by businesses and are one of the more versatile forms of borrowing. Borrowers take exactly what they need and simply pay interest on the outstanding balance. This form of loan is particularly suited to businesses where income varies greatly and hence the loan amount can be changed to match the immediate requirements of the company.

While business credit cards may not seem the perfect way to borrow money from banks they are perfect for companies who do not need to borrow a huge amount. Ideally they should be used to pay for the occasional business meeting over lunch or in some cases, office supplies and equipment. Typically the amount borrowed should be small so that the repayments do not upset regular finances.

The traditional form of business borrowing is for companies who need the initial start up finances for beginning operations. These come in the secured and unsecured type and are usually for a relatively large amount. As with any financial decision taking the time to study what is available on the market is essential should the right solution be found.

Hopefully this article has enabled those thinking about taking business finance to understand exactly what needs to be considered and how borrowers can make the most of their loans. With a full comprehension of what is available on the market businesses can truly benefit from financial lending.

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Startup Small Business Loans

Business is a field that we usually associate with men. It is tough for a lady to survive in a world that is still in the shadows of patriarchical dominance.

But fortunately, to make the existence a little comfortable for you, lenders in UK offer ‘business loans for women’. These loans give a woman the power to survive with brimming confidence.

With an easy terms and conditions business loan, you can
start off your own business from a scratch
give impetus to your existing business
invest for further growth and expansion
clear off all your past debts and loans
also buy raw materials, tools and equipments
meet requirements to run your business

Business Loans for women is gaining fast popularity in UK. The chief reasons for such fast popularity are easy availability, easy terms and conditions and attractive rates. Today most of lenders, banks and financial institutions in UK provide business loans to women.

There are two kinds of business loans for women: secured and unsecured.

Secured Business Loans for Women:
Secured business loans are your best bet. You can avail a bigger amount of money and that too at extremely low rates of interest. The terms and conditions are also quite favourable. You can repay back the loaned amount during a larger time period.
However in secured business loans, you need to place an asset as security with the lender. The asset can be anything like your home or property. This is a collateral and if your are unable to repay the lender has the right to foreclosure.
But don’t worry, the terms and features of the secured business loans are so comfortable that you can repay back easily.

Unsecured Business Loans for Women:
If you do not have any such asset to keep as collateral, then you can go for unsecured business loans. The rates here are usually high. But with a little research online, you will surely get something that would suit your preferences.

So lady, get up and match your pace with others in the field of commerce, trade and business with business loans for women with easy terms and conditions.

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What Are Marketing Strategies

The marketplace is crowded, and there are more ways than ever to connect with customers and potential customers. To get an edge over the competition you need to select and implement proven small business marketing strategies.

There are literally hundreds of small business marketing strategies to promote your business and increase sales. So, how do you choose what strategies are right for your business? Let’s get started by exploring ten of the best small business marketing strategies (in no particular order):

1. Web site optimization: Search engine optimization (SEO) should be an integral part of your small business marketing strategies. Research the keywords your potential customers are searching and use the keywords throughout your Web copy. A keyword-rich Web site makes it easier for potential customers to find you because you will rank higher in search engine results.

2. Email marketing: Use opt-in email marketing campaigns to stay in touch with your existing customers or potential customers who have shown interest in your products/services by signing up for your newsletter. You can provide valuable information, position yourself as an expert, and promote special offers to sell your products/services. You’ll also continue to build relationships with these small business marketing strategies.

3. Article marketing: Speaking of positioning yourself as an expert, writing informative articles on relevant topics to your target audience is an inexpensive way to do just that. Avoid a sales pitch. Instead, use keywords you researched and used in your Web copy and focus on a specific topic. Submit the articles online and/or to trade publications to gain more exposure for your business.

4. Blogging: It seems like nearly every business owner has a blog these days. And there’s a reason for it. Writing regular blog posts is a small business marketing strategy that gives you credibility, provides keyword-rich content for the search engines, and subtly sells your products/services.

5. Seminars and teleseminars: Volunteer to teach seminars at your Chamber of Commerce on your area of expertise, or host a free teleseminar online. These small business marketing strategies increase your exposure and enable you to market your products/services to potential customers without seeming like a sales pitch.

6. Videos: Create a short (no longer than three minutes) video that shows off your personality and informs potential customers about your products/services. Put the videos on your Web site and on video sites like YouTube. These dynamic small business marketing strategies can make your business “go viral” and spread across the Internet to a large audience.

7. Surveys: Conducting short customer surveys is one of the easiest ways to learn what your customers want. You can create an entirely new product/service or improve an existing product/service simply by listening to your customers.

8. Social media: All small business marketing strategies should include a social media component. Social media sites like LinkedIn, Facebook, and Twitter give you the opportunity to spread the word about your business to your target audience and further position yourself as an expert in your industry.

9. Free events: Free events are great small business marketing strategies because you get free publicity. Integrate something unique about your business into the theme of the event, and remember to use social media and your blog to publicize the event.

10. Free resources: Offer a free report or guide on something of value to your target audience in exchange for signing-up for your email newsletter.

There are many more small business marketing strategies that you can employ to publicize your business and products/services. Always remember to integrate your small business marketing strategies, be consistent with your communications, and don’t stray from your key marketing messages.

Want to know more about developing successful small business marketing strategies? Learn how by visiting www.MyPRTools.com or calling 310.546.2926.

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Free Small Business Loans

Since global money market is rapidly flourishing, various financial experts are declaring the present market environment as the most favorable set-up for starting a new business. At present, n numbers of youngsters are trying out their business ability by launching new businesses. In fact, it is their will power and competent business ideas which make them able to step into such a highly competitive market but since money plays a primary role in the establishment of a business, their sponsored banks also get the substantial credit. Usually, most of the sapling business owners start their business with the help of business loans; these loans provide the borrower with required amount to establish various aspects of business. Basically, there are varieties of business loans available in the market but since majority of these loans demand security against loan, most of the applicants go for unsecured business loans.

Unsecured business loans are the best way to give your business a firm foundation as these loans provide preferred amount without any hassle. Since such loan providers understand that a business cannot make a strong position without proper finance, they never insist the business owner for submitting the statement of section wise cost consumption. They just provide you with sufficient finance that is calculated on the basis of the blue print of business structure. The biggest advantage associated with unsecured business loans is that these loans do not demand any collateral against the loans amount; in fact, elimination of collateral submission and verification procedures not only saves a lot of time but also provide you with the most hassle free business loan. Therefore, if you also dream to establish your own business but are unable realize it due to the lack of money then just go for these loans to make your dream true.

Unsecured business loans give you the perfect support and stride to climb the corporate ladder; in fact, with these loans you will never have to worry about the ever-increasing expenses of your growing organization as the loan can be refinanced if needed. However, one can meet these additional expenses with the help of earned profit but in cases, where these expenses are exceptionally high, it is always better to refinance the loan. You can refinance the loan very easily; however, before making any decision over this issue, always make sure whether you are regular with your repayment installments or not as being a defaulter can restrict your financial benefits.

Be it a small business or a large organization, finance is the basic requirement for establishment; in fact, any business can never get desired shape and size without proper finance. Therefore, if you are planning to step into the corporate world, then solve all your financial hassles with unsecured business loans so that your business may never leave behind due to shortage of money. Getting approval for these loans are very simple as these loans do not include any procedure like submission and verification of security; moreover, for getting these loans you just need to have a running bank account though which all transactions are performed.

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Funding A Small Business Start Up

Any problem if cannot be handled effectively will turn bigger with every passing day. And in case of monetary problems or financial issues you will find it extremely difficult to tackle it unless and until you deal with the issue in the nascent stage. Those who have ventured into the business world know it well that bad creditors have imposed great problem nowadays. However quite a number of business organizations have flourished who act as savior of these hapless creditors and thus effectively dealt with bad credit issue in a successful way.

Whenever you want business loans you can acquire them easily from the Rapid Capital Funding. So even if you have earned the reputation of having bad credit there is no need to worry. You can thus get a fresh lease of life and grab alternative funding from this lending organization. There is no need to mention that this small business cash advance is of great help to all of them.

In United States this Rapid Capital Funding has gained specialization in offering you business advance loans for poor credit traders. And the specialty of this company is that it will not charge you high rates of interests like other lending associations. Especially availing this unsecured business loan is a great benefit and no one will avail the tradition process of grabbing loans from the other age old lending companies. Simply enjoy small business loans from Rapid Capital funding.

Do you want to know more about this financing alternative scheme? This business cash advance provides finance for your small business which may be of any kind. Even if your business shows poor credit or has little good financial record, availing this cash advance is right for you. Remember it is so simple as you have to process over $5,000 in credit card invoices every month in order to become qualified for this cash advance for your business

You can get this business loan and for that you need to provide any guarantee or any sport of personal security, And the mode of repaying thus unsecured business loan .There is no requirement that you have to meet a fixed amount at the end of each month.

On the contrary if you avail the option of taking business loans from organizations like banks you will definitely face a tough challenge. Are you willing to know the reason for this? It is because banks do not offer any kind of personal loan to any company that runs with bad credit. So, even a lay man can understand that seeking loans from the banks will not be a great idea at all. In such a scenario it is advisable to avail the alternative funding. Business cash advance from this rapid capital company is the choice of the time.

What are you waiting for? Go for business loans from Rapid Capital Funding Company if you have business with bad business credit. You will be utterly benefited from it.

Small business funding a rapidly growing industry with millions of merchants finding the funding they need via merchant cash advances, small business loans or even asset-backed loans. Silver. . .

How To Get More Business For A Small Business

I have a rule. If I’m getting ready to do business with a company that I am not quite familiar with, I do my homework. Sure, some companies have just been around forever and I can say without a doubt that they have quite a reputation. But, for any company I happen to not recognize or may happen to stumble upon on the internet, I make sure that I do some research first. I take advantage of the Better Business Bureau quite a bit. In my line of business, I frequently am solicited by online businesses that want to attract my attention. I am always happy to get new vendors and suppliers but I have no interest in losing my money or getting scammed. Unfortunately, that happens entirely too often nowadays. So, a quick check with the Better Business Bureau to see if they have a report on them and my decisions are often made much easier.

Perhaps it is not fair, but I very rarely decide to engage in business transactions with a company that has not taken the time to register with the Better Business Bureau. Any legitimate business that wants to maintain excellent customer service and a good reputation should invest in becoming a member of the Better Business Bureau. Displaying that membership logo on your website or in your place of business lets your customers know that your business is viable and important to you. It shows that you care enough about your business to be willing to comply with ethical business standards.

I have also filed a few complaints to the Better Business Bureau in my years as well. Not all of the complaints that I’ve filed have been businesses that have interacted with my own business. I’ve filed complaints against a travel agency who ended up doing so much damage to an expensive vacation that my entire vacation was a nightmare. They refused to admit that they’d made a mistake and offered no refund. Through the Better Business Bureau, I received half of my money back and an apology. Without the Better Business Bureau stepping in and acting on my behalf, I would have been out quite a bit of my money.

The Better Business Bureau is a great place to turn when you have tried to reason with a company and have not had any success. Once you feel that you simply cannot make a difference, I would highly recommend turning to the Better Business Bureau. It still might not result in anything positive for you, but at least you can say that you tried. Often times, when a business knows that they’ve been reported or will be reported, their tone may change. They may suddenly want to somehow appease the situation. Getting a little bit of assistance in resolving disputes that have escalated can make all the difference in the world.

Flight of the Conchords performing their song “Business Time. “

Small Business Advertising Tips

One of the most difficult aspects of operating a small business is attempting to decrease your customer acquisition costs to improve profits and in many cases high acquisition costs are what prevent the business from being profitable at all. Most small businesses do not keep track of acquisition statistics so they are unsure of how much it costs for them to acquire each new customer. Without knowing this statistic, it is impossible to truly measure the effectiveness of your advertising and marketing.

One of the ways to help reduce acquisition costs is to use free advertising resources to increase your customer base. With these resources the primary cost is time, which for advertising is a relatively low price. Here are a few resources that small businesses should be taking advantage of to grow their customer base as it will definitely give you a competitive edge over your competition:

Craigslist – Craigslist.com is an online classified website that is free to post listings. Craigslists is one of the top 10 visited websites in the United States and can drive a tremendous amount of traffic to your business. Craigslist has a services section where local businesses can list the products and services that they offer for potential customers. Craigslist is organized by local geographies, therefore you have the potential to drive very local customers to your business. Total time to post an ad on Craigslist is probably about five minutes and will be less once you get the hang of it.

Google Base – Google Base is a free online classified that benefits from the large amounts of traffic generated by Google.com. A simple listing on Google Base can help to drive traffic to your website and although Google claims that it does not make a difference, it is a good bet that the more activity you have on the web properties, the better you will rank in their primary search engine.

Press Releases – The days of needing to be a professional writer to submit a press release are long gone. Now anyone that has knowledge of a product or service should submit press releases to media outlets and can be done easily with free resources. A couple of the sites that I recommend are prleap.com and prfree.com, but there are many others. These services submit your articles to the Associated Press which in many cases will be a distribution of 40,000 subscribers. If only a fraction of the subscribers pick up your article, you benefit. It first establishes you as an authority on the subject matter, but it also generates links back to your website which will increase your search engine rankings. The benefits of these free services can be massive in reducing your customer acquisition costs.

Merchant Circle – Merchantcircle.com is an online business directory that is focused on offering small business websites to promote their business. The main benefit of their service in my opinion is that their pages rank highly in the search engines, therefore, increase the ranking of your website in your local geographic ares. To set up you page only takes about ten minutes.

These are just a few examples of free resources that your business should be using. Think out of the box and do a little research to find out other free resources that will benefit your business. With only one new customer, this form of advertising pays for itself.

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Web Marketing For Small Businesses

With millions of small business web sites competing for visitors, how do you stand out and get the results you’re looking for?

5 Pillars of Direct Response Web Marketing encompasses all the steps you need to take to reach your target market online, attract visitors to your Web site, encourage them to buy your products or services, and make them want to come back for more again and again.

PILLAR # 1 – Killer Website

When asked small business owners about their understanding of web marketing activities, the reply is straight forward. However, having a website and marketing on the internet are two very different things. Although having a website is an important pre-requisite to web marketing but is only the beginning is meaningless if nobody knows about it.

Technically, a website is simply a collection of documents, images, and other electronic files that are publicly accessible across the internet. In order to achieve online marketing success you don’t just need a website but you need a Killer Website.

What do I mean by Killer Website? Put simply, your site needs to be designed to meet your online objectives and should be developed with your target market in mind and not to please the artistic geniuses of you and the website developer.

Pillar # 2 – Targeted Traffic

No matter how great your website is, unless you’re receiving quality, targeted traffic, it will be useless.

Your website may receive hundreds of visitors each day. However, if they aren’t interested in the products or services you’re offering, your web traffic will not mean a thing. You must drive a continuous stream of targeted website traffic. It is imperative to remember here that whatever tactics you use to drive traffic, it should appeal to your target market niche or else you will end up wasting time, effort and money.

Pillar # 3 – Quality List

So you have a ‘Killer Website’ in place and are using tactics to ‘Drive Targeted Traffic’ to your website, what’s next I hear you say? The next step is building your list of subscribers by capturing of each and every prospect visiting your website. List Building in simple terms means building a database of not only your current customers but also those who have either only visited your website or have shown a bit of interest in your product or service. Quality List Building is the life line for e-mail marketing and continual revenues as without a list you will not be able to market your products or service.

Pillar # 4 – Web Copy & Content

In order to create a steady stream of traffic to your website, you must give your visitors a reason to visit and continue to visit in the future. Once a prospect has arrived on your website, the only way to persuade them through the buying decision is through enticing web copy and content. Persuasive Web Copy & Content is something that majority of the business owners overlook and end up wasting time and effort.

Pillar # 5 – E-mail Marketing

E-mail Marketing is one of the most powerful web marketing tool that delivers instant value by driving response and cultivating ongoing customer relationships.

E-mail marketing delivers the highest Return On Investment (ROI) of any form of direct marketing activity and at a relatively low cost and has a very high response rate. E-mail is used to build your community online, provide your potential clients with listing information, sell products and services, drive website traffic, provide customer service, reinforce company or brand awareness, encourage repeat custom and customer loyalty.

Sba.gov Business Plan

Business plan software is something that often gets overlooked and is not considered to be a necessity for some reason. In my opinion, business plan software is essential, it is not a luxury. I am a huge advocate of business planning. When people ask me if they need a business plan, my response is, “Absolutely!” You see, starting a business without a business plan is akin to starting college without a degree plan. If you don’t know where you are going, you will not know how to get there. You will waste your time and your money if you are not following a plan. It’s really that simple!

So, you know you need a business plan, but what about business plan software? For business planning, there are really three alternatives: 1) crafting your own business plan from scratch; 2) hiring a business plan writer or business planning consultant; or 3) using business plan software to write your own business plan. Each of these alternatives has its own advantages and disadvantages.

Writing your own business plan from scratch is certainly a possibility. Doing so gives you the freedom to format and arrange the plan in any way that you see fit. On the other hand, doing financial projections, which are necessary for the purpose of budgeting and financial planning, can be difficult to do without a business plan program, or at least financial projection software or spreadsheets.

Hiring a business plan writer makes sense for some people. A business plan writer is generally well-versed in business planning and will have insight that will assist you in preparing a comprehensive business plan that takes everything into account. The disadvantages to having your business plan professionally written are the expense associated with the initial plan, and the limitations that exist in regard to changing it as your business evolves, which is something that business plan software empowers you to do.

Business plan software is relatively inexpensive when compared to hiring a professional business plan writer or consultant. However, when compared to doing your own plan from scratch, it may seem like an unnecessary expense. Business plan software does have many advantages. A good business plan software package, like Business Plan Pro by Palo Alto, has the headings and categories for a business plan already set up for you. It also has guidance throughout the business planning process that explains what to include in each part of your business plan.

What I really love about Business Plan Pro is that it is so easy to do financial projections using the business plan software, whether or not you understand accounting. The main financial sections include a section for start-up costs, one for income projections, one for a proforma balance sheet, and one for a projected cash flow statement. Information that input into one of the financial forms automatically transfers calculations to the other financial statement forms making the process of projecting your financial plan a breeze.

Another huge advantage I see in regard to business plan software is that when you use business plan software to create your own business plan, you can make changes to it anytime you need to. It doesn’t become a stale document that sits on the shelf and collects dust. A business plan should be always evolving. You should update your business plan frequently including new goals, objectives and milestones. You should also adjust your financial projections regularly for the purpose of budgeting. Business plan software makes it easy to do.

If you choose not to use business software, and to create your own business plan from scratch, you will need some guidance unless you are a professional business planner yourself. The Small Business Administration at sba.gov has some excellent resources and guides about business planning. If you choose to hire a professional business plan writer, do review their qualifications and references and make certain that you understand exactly what is included in the business planning services they are offering.

Listen to the archived show at: ——————— DATE: February 13, 2010 SHOW: HOW A POOR MAN CAN ACHIEVE FINANCIAL INDEPENDENCE GUEST: Gary. . .

Online Small Business Marketing

The average personal trainer knows 2-3 ideas for attracting personal training clients. And typically those ideas are pretty lousy and at best work some of the time.

But after reading this article you’ll be armed with seven of the best, most effective fitness business marketing tactics.

Tactic One: Serve a niche. Specialize. Don’t try to be everything to everyone. When a trainer claims for service people 8 to 80, really he’s just saying that he’s not an expert at anything.

See, people want a specialist. If you have heart problems you go to a hart doctor. If you have a brain tumor you go to a brain surgeon. If you have money problems you go to a bankruptcy attorney.

People want to see specialists. So you can serve stay-at-home moms, you can serve folks ho have 30 or more pounds to lose, or folks who have 30 or less pounds to lose, or business executives, you the youth fitness market, or the folks who want to gain muscle in record time.

And by specializing you’ll find that it’s easier to find your target market.

Tactic Two: Use social proof in ALL your marketing. You can say all that you want about your business and how awesome you are. But nothing is as powerful and convincing as the words of others.

Using testimonials, social proof, before and after pictures makes your marketing super effective. The problem is most personal trainers never take the time to get testimonials or before and after pictures from their clients.

You’re goals should be to get 10-15 testimonials along with before and after pictures and use them on your website, in your studio, in your marketing postcards, flyers, print ads, and anywhere else that you plan to do fitness business marketing.

Tactic Three: Total risk reversal. Do you believe in what you do? Do you believe that you deliver the results you promise? If so, then back it up with a guarantee.

I know what you’re thinking; what if the client fails to follow your program, right? How can you guarantee results then? Simple, I call it the conditional guarantee.

But before I tell you about the conditional guarantee, let me tell you why the risk reversal offer is one of the best fitness businesses marketing tactics.

See, people are VERY skeptical these days. They have been burned time and time again. They want a solution but their skepticism will not allow them to make the purchase. And that’s why a guarantee is so powerful at getting you prospects to convert into paying clients.

So if you want more clients without wasting your hard earned money on dead end advertising and then start with these three proven fitness business marketing tactics that will always work no matter the what.

C’mon over to where the main discussion happens after the episode. How to get customers for your local business is always a hot topic. . . .

How To Advertise Your Business

Having a home business is great – you can set your own hours, work in your pajamas, and be there for your children and your family at any time. You can also vacation when you want to and you can take care of all kinds of things right from home. It can be a great life, and you can really enjoy it, but the key to having a home business that is successful is making sure that you have clients that are going to want to have your services and that are going to want to have you do things for them in exchange for money.

So, when it comes down to it, advertising is an absolute must. You have to be able to draw people in and you need customers in order to have your website work. You have to have traffic to whatever site you have for your home business and you have to be sure that you are getting business. This is important to do no matter what type of home business you have.

However, not a lot of people that start up home businesses are wealthy to start with, and you might find that you don’t really have a budget for advertising. When this happens it is important to remember that you have to be able to budget not only your time, but a little bit of money, towards advertising.

There are many ways to get lots of business, cheaply. There are things that you can do with limited funds to make sure that you are getting the customers that you need. First of all, you have to be sure that you are putting up advertising in the correct place. Are you having a business from home that caters to just your area, such as a hair salon or a photography businesses?

If so, then your advertising should be in print, because you don’t need the whole world to see it. If you are localized, don’t bother spending your money on internet advertising, just do print advertising with your website on it. This is the best way to advertise, and you can always do this cheaply by finding a cheap place to have posters and business cards made up.

However if you are running a home business that is on the internet, this means that you want the whole world to have access to it. In this case, don’t bother putting up flyers in your home town, work on internet advertising. You can find many free blogs that will let you post a link to your site and there are many places that you can get your name out there. The fact remains that you just have to do it – you have to spend several days surfing the web and getting your name out there in whatever way that you can.

Here are 5 ways to advertise your home business for free on the internet:

1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.

2. Start an e-zine for your web site. When people read each issue they’ll be reminded to revisit your web site. They’ll see your product ad more than just once which will increase your orders.

3. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.

4. Write articles and submit them to e-zines, web sites and magazines that accept article submissions. Include your business information and web address at the end of the article.

5. Give away an electronic freebie with your ad on it. Allow your visitors to also give the freebie away. This’ll increase your ad exposure and attract people to your web site at the same time.

Learn how to not waste money when advertising. Www. Tomborgconsulting. Com.